Your privacy matters to us. This policy explains exactly what personal data 777gem collects, how it is used, how long it is retained and the rights you hold over your information.
These highlights summarise key points only. Always read the full policy below before using the Platform.
Registration details, identity documents, payment information, transaction records, device and usage data, and communications with our support team — only what is necessary to operate and secure your account.
To fulfil the gaming contract, verify identity (KYC), process payments, comply with anti-money-laundering obligations, improve platform performance and send relevant account communications.
Payment processors, KYC verification services, game studio providers and regulatory or law enforcement bodies where legally required. We do not sell your personal data to any third party.
Account data is retained for the duration of your account and for a minimum post-closure retention period required by our licensing and anti-money-laundering obligations. After that period, data is securely deleted or anonymised.
You have rights to access, correct, delete, restrict or port your personal data, and to object to certain processing. Submit a request via our support team — we will respond within the timeframe required by applicable law.
Encryption in transit and at rest, access controls, regular security reviews and staff data-handling training. We apply a principle of data minimisation — we only collect what we genuinely need.
Your Data Rights
Right to Access Right to Rectification Right to Erasure Right to Restriction Right to Portability Right to Object Rights re Automated DecisionsThis Privacy Policy ("Policy") describes how 777gem ("the Platform", "the Operator", "we", "us", "our"), accessible at https://777gem.cam, collects, processes, stores, shares and protects personal data relating to individuals who visit the Platform, register an account or interact with any of our services ("you", "User", "Player", "Data Subject").
By registering an account or using the Platform, you acknowledge that you have read and understood this Policy and agree to the processing of your personal data as described herein. If you do not agree, you must not use the Platform.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling policy, which together govern your use of 777gem.
Note for Pakistani Users: This Policy is written in English. Data protection law in Pakistan is evolving. The Personal Data Protection Bill (if and when enacted) and any applicable existing legislation may affect how your data rights are exercised in Pakistan. This Policy does not constitute legal advice. We encourage you to seek independent legal advice if you have specific concerns about data protection in Pakistan.
The Data Controller responsible for your personal data is the Operator of the 777gem Platform. The Operator holds applicable gaming licences in the relevant jurisdictions in which it operates. For all data-related queries, requests and complaints, please contact the support team using the details in Section 16.
777gem does not claim to be regulated by the Government of Pakistan, the PTA, the State Bank of Pakistan or any Pakistani provincial authority. Data processing activities are conducted in accordance with the laws applicable to the Operator's licensing jurisdiction.
We collect personal data that you provide when you:
When you access the Platform, we automatically collect certain technical data, including:
We may receive personal data from third-party sources including:
Payment Data Note: Payment references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are familiar Pakistani payment methods whose details may be processed when you initiate a transaction. Their listing does not imply that these providers endorse this Platform. Payment data is processed solely to facilitate your transactions and is never used for marketing purposes without your explicit consent.
We process your personal data on the following lawful bases:
| Processing Activity | Lawful Basis |
|---|---|
| Account registration and management | Performance of a contract |
| KYC identity verification | Legal obligation; performance of a contract |
| Processing deposits and withdrawals | Performance of a contract |
| Anti-money-laundering checks | Legal obligation |
| Responsible gambling monitoring | Legal obligation; legitimate interests |
| Fraud detection and security | Legitimate interests; legal obligation |
| Platform analytics and improvement | Legitimate interests |
| Marketing communications | Consent (where obtained) |
| Legal proceedings and compliance | Legal obligation; legitimate interests |
We use the personal data we collect for the following purposes:
To create, maintain and secure your account; to process your KYC verification; to manage deposits, withdrawals and bonus claims; to provide customer support; and to enforce the Terms and Conditions.
To comply with anti-money-laundering (AML) and counter-terrorism financing (CTF) obligations; to respond to lawful requests from regulatory bodies, courts or law enforcement agencies; and to maintain records required under the Operator's applicable gaming licence.
To monitor account activity for indicators of problem gambling behaviour; to enforce self-exclusion requests and cooling-off periods; to apply deposit, loss and time limits set by the user; and to comply with responsible gambling obligations under the Operator's licence terms.
To detect and prevent fraud, cheating, collusion, money laundering and other prohibited conduct described in our Terms and Conditions; to identify and investigate suspicious account activity; and to maintain the integrity of the Platform.
To analyse usage patterns and identify areas for performance improvement; to personalise the user experience where you have consented; and to test and develop new features.
To send promotional communications about 777gem offers, bonuses and platform updates where you have provided explicit consent. You may withdraw marketing consent at any time through your account settings or by contacting support. Withdrawal of marketing consent does not affect the lawfulness of processing carried out before withdrawal.
We do not sell, rent or trade your personal data to any third party for their own marketing purposes. We share personal data only in the following circumstances:
We engage trusted third-party service providers to process data on our behalf under binding data processing agreements, including: payment gateway and processing providers, KYC and identity verification services, game studio content delivery infrastructure, cloud hosting and server providers, customer support platform vendors, and fraud detection and analytics services.
We may disclose personal data to regulatory authorities, gaming commissions, law enforcement agencies, courts or other government bodies where required by law, by court order or by the terms of our applicable gaming licence. Such disclosures are made only to the extent required and no further.
Where the Operator's licensing terms require, we may share limited personal data with responsible gambling registries or self-exclusion schemes operated by or on behalf of the licensing jurisdiction.
In the event of a merger, acquisition or sale of all or part of the Operator's business assets, personal data may be transferred to the relevant successor entity, subject to confidentiality obligations. Users will be notified of any such material change through the Platform or by email.
We retain personal data for as long as is necessary to fulfil the purposes described in this Policy, to comply with our legal obligations and to resolve disputes or enforce agreements. Specific retention periods are governed by the following principles:
After the applicable retention period, data is securely deleted or irreversibly anonymised so that it can no longer be linked to an identifiable individual.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
No data transmission over the internet can be guaranteed to be entirely secure. While we use commercially reasonable security measures, we cannot warrant the absolute security of any information transmitted to or from the Platform. You are responsible for keeping your account credentials confidential.
Account Security Reminder: Never share your 777gem password with anyone. 777gem support staff will never ask for your full password. If you suspect unauthorised access to your account, contact support immediately and change your password.
The Platform uses cookies and similar technologies (local storage, session tokens) to operate correctly and to improve user experience. We use the following categories of cookies:
| Cookie Type | Purpose | Basis |
|---|---|---|
| Strictly Necessary | Maintain your logged-in session, load balancing, security tokens | Operational necessity |
| Functional | Remember preferences (language, currency display), responsible gambling settings | Legitimate interests |
| Analytics | Understand how users navigate the Platform; identify technical issues | Legitimate interests / Consent |
| Marketing | Record traffic source; measure campaign effectiveness (no cross-site tracking for third-party ad purposes without consent) | Consent |
You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies may prevent the Platform from functioning correctly. Disabling analytics or marketing cookies will not prevent you from using the Platform but may reduce the personalisation of your experience.
The Platform is operated and its infrastructure may be hosted in jurisdictions outside Pakistan. By using the Platform, you acknowledge that your personal data may be transferred to and processed in countries whose data protection laws differ from those of Pakistan.
Where we transfer personal data to third-party processors in other countries, we take steps to ensure that appropriate safeguards are in place, which may include standard contractual clauses, adequacy decisions or other legally recognised transfer mechanisms applicable under the Operator's licensing jurisdiction.
The Platform is strictly for adults aged 18 or older, or the higher minimum age required by the operator or applicable licence jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age. If we become aware that personal data has been collected from a person below the minimum age, we will take immediate steps to delete that data and close the associated account.
If you believe a minor has registered on the Platform, please contact our support team immediately. For guidance on parental controls, please refer to our Responsible Gambling page.
Subject to applicable law and the Operator's legal obligations, you may exercise the following rights in respect of your personal data:
You have the right to request a copy of the personal data we hold about you, together with information about how it is processed. We will respond within the timeframe required by the applicable data protection law governing the Operator's jurisdiction.
You have the right to request correction of inaccurate personal data or completion of incomplete personal data we hold about you.
You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and there is no other lawful basis), or where you object to processing and there is no overriding legitimate interest. Note that this right does not apply where we are required by law to retain the data (such as AML and KYC retention obligations).
You have the right to request that we restrict processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or where processing is unlawful but you do not want erasure.
Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller where technically feasible.
You have the right to object to processing of your personal data where it is based on legitimate interests, including profiling based on those interests. You may also object at any time to processing of your data for direct marketing purposes.
Where we make automated decisions about you that produce legal or similarly significant effects — such as account suspension based on automated fraud detection — you have the right to request human review of that decision, to express your point of view and to contest the decision.
To exercise any of the above rights, please contact our support team (see Section 16). We may need to verify your identity before processing your request. Where a request is manifestly unfounded or excessive, we reserve the right to charge a reasonable fee or refuse to act on the request, with written explanation.
We may send promotional emails, push notifications or in-platform messages about 777gem offers, bonuses, sporting events and platform updates where you have provided explicit consent during registration or thereafter.
You may withdraw marketing consent at any time by:
Withdrawal of marketing consent does not affect the lawfulness of marketing communications sent prior to withdrawal, nor does it affect account-related transactional communications (such as deposit confirmations, withdrawal notifications or security alerts), which are sent as part of the service and are not subject to marketing opt-out.
We reserve the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform operations. The updated Policy will be posted on this page with a revised review date at the top.
Where a change is material — particularly where it affects the rights or obligations of existing account holders — we will provide notice through a Platform notification and/or by email to your registered email address prior to the change taking effect. Your continued use of the Platform after notification constitutes acceptance of the revised Policy.
For any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact the 777gem data team through the following channels:
When submitting a data rights request, please include your full name, registered email address and a description of the right you wish to exercise. We will respond within the timeframe required under the applicable data protection law of the Operator's jurisdiction, which is typically 30 days from receipt of a valid request.
Support is available in English. Urdu-speaking assistance is available during selected hours — please indicate your language preference when opening a support session.
Contact our support team 24/7 through live chat or browse the Help Centre. You can also review our Terms & Conditions or Responsible Gambling resources.
18+ only. Local laws may restrict gambling. Please play responsibly.